This Mystery Shopping Activity Tourism Essay

This Mystery Shopping Activity Tourism Essay 1.1 Introduction In this assignment, mystery shopping will be shown with relation to three types of hospitality businesses. Mystery Shopping activities should be carried out at regular intervals. Clear performance objectives can be set by the definition of benchmarks which can serve both as possible motivators within the company and also as a parameter in a bonus or commission system. Mystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services. The mystery consumers specific identity is generally not known by the establishment being evaluated. In addition, temporarily implemented Mystery Shopping studies can be made use of to check and evaluate individual marketing activities. Beside that, secret shoppers is a tool used by businesses and market research companies to measure quality of retail service or gather specific information about products and services. Then, mystery shoppers posing as normal customers perform specific tasks-such as purchasing a product, asking questions and then provide detailed reports or feedback about their experiences. Mystery shopping is increasingly used to provide feedback on customer services. Furthermore, some tasks that may be carried out by the mystery shopper include taking photographs, measurements, consumer count or inventory count and so on. Recording the time it takes to complete a specific task with a timer is also a possibility. In todays society, quality customer service depends on whether a business keeps their customers or loses them. However, good marketing brings customers in, but its great service that keeps them. Finding out whether a business is doing well or not can sometimes be difficult to figure out, but the imperative factor is to know what customers think is important, what they want, and what to improve if necessary and a lot of things. The best way to find out this information is create a customer survey. By creating a customer service survey, customers are able to write down their views and opinions about the service they have received. Whether it is good or bad, the comments can then be used to reflect on what may need to be done to the business to either improve it or maintain its standards. 1.2 Comprehensive survey for this mystery shopping activity http://t2.gstatic.com/images?q=tbn:ANd9GcSPUAhK0xbQx-o6TZSV2xMSeGzoj3D3IVJQG822verXBfitYDuR http://t2.gstatic.com/images?q=tbn:ANd9GcSiOIvP7O9E5Soe8MMpo6Gp39HebiKkXE55RlG8hTgY_fNEWYUFAw http://t3.gstatic.com/images?q=tbn:ANd9GcTdbyWhLF7GMsZO2UcsKdldHa2l8IgJ2bt6fb8GqyxOwJnmYP6b This mystery shopping activity is done at three types of hospitality business that is in Pizza Hut, McDonalds and KFC. Interims of service that is competence, friendliness and waiting times , the quality of advice and product recommendation or food survey , living from service standards or perfect , cross selling. Beside this, presentation of goods or foods that want to serve to the customer , availability of goods in the range , indication of prices with a reasonable price for customer, cleanliness in surrounding area and implementation of marketing activities. Essentially, the types of questions that should be asked in the survey such as: (Please tick ) the answers below:- 1. Was the exterior to the restaurant clean? Clean ( ) Good ( ) Poor ( ) 2. Were they greeted in a friendly manner? Excellent ( ) Good ( ) Poor ( ) 3. How long the waiter or waitress take time to served the food ? Less than 15 minutes ( ) More than a minutes ( ) Above one hours ( ) 4. Was the temperature comfortable? Hot ( ) Cold ( ) Warm ( ) 5. Did the staff listen or pay attention carefully or not when the customer ask for something? Good ( ) Poor ( ) Very Poor ( ) 6. Was the restroom clean and fully stocked? Clean ( ) Poor ( ) Very Poor ( ) 7. Cleanliness of the staff ? Very Clean ( ) Good ( ) Poor ( ) 8. The place look like professional ? Yes ( ) No ( ) Balance ( ) 9. How knowledgeable were the customer service representatives at the organization? Very knowledgeable ( ) Good ( ) Poor Knowledgeable ( ) 10. How helpful were the customer service representatives at the organization? Very helpful ( ) Good ( ) Poor ( ) If there is any comments please write here:-________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 1.3 Conclusion One on one appraisal of each consultants Mystery Shopping report would be recommended to highlight their efficiencies or deficiencies with a view to improving their overall performance in their future dealings with prospective buyers. This could be done at a meeting between your Sales Manager and your Consultant. The National Sales Manager can also perform one on one appraisals of the Mystery Shopping experience with their District Managers to discuss the overall performance of their area of responsibility. The mystery shopper will then give a feedback report to his/her employer. Some tasks that may be carried out by the mystery shopper include taking photographs, measurements, consumer count or inventory count. Recording the time it takes to complete a specific task with a timer is also a possibility. Good marketing brings customers in, but its great service that keeps them. Posing as a customer, a researcher then analyzes the experience, collecting data and rating the encounter based on those measures. Mystery shopping has become a popular market research tool for monitoring customer experience. This is very helpful to us to evaluate the mystery shopping activity. QUESTION 2 2.1 Introduction In this assignment, researched and factors in setting up a restaurant business are going to be explored , but also features such as demographics in attracting and identifying customers are going to be determined. There are many different aspects that need to be well thought of and considered when opening up any new restaurant. Before opening or starting a restaurant business, people are usually unaware of the high failure rate that can happen due to quickly knowing that there can sometimes be more work than they had originally anticipated, resulting in them believing that they are not suited to the restaurant business. Beside this, when open a new restaurant many things can be done with a proper planning, budgeting, having a procedure on how to do and other things. It is because will give a good result the end of a new restaurant and fell in a good appearance, environment, cleanliness, safe work, and a lot of things can be done here. 2.2 Need to consider when open the restaurant? Firstly, deciding on a restaurant concept which can brings of deciding what type of restaurant that want to open will depend of a variety of things. Often times people who want to open their own restaurant want to serve food of their like to cook, in an atmosphere they feel comfortable in. Moreover, other people are interested in Franchising. Restaurant franchises offer a number of benefits, including instant name recognition and built-in marketing. However, many restaurant franchises dont come cheap and owners must be willing to follow a stringent set of rules. Take a look of the examples are franchise vs. independent restaurants, how to become a franchisee and types of restaurants. Secondly, find a good restaurant Location on how the location is vital to the success of any restaurant. There are many factors to consider when searching or looking for that perfect restaurant location, including population base, local employment figures and accessibility. Beside this, once find that a perfect or best location, will need to make sure to negotiate the best lease possible for the new restaurant that are finding the perfect location, how to determine population base and on how to negotiate a lease information. Writing a business plan is a third step to prepare for one of the person to get interview with the bank, the person need to do their homework. Creating a business plan that outlines of the particular restaurant and how it will plan to make it profitable, will show the loan officer to mean business. Also make sure arrived at the bank with all the necessary paperwork, including personal income statements, tax returns and anything else the banker ask for like a the reason need a business plan, writing a restaurant business plan and be get ready for the bank interview. Fourthly, selecting the perfect restaurant name. However, the restaurant names may reflect a theme, a location, or simply be a play on words. The important thing to consider is the impression it will leave on customers. Select a name that will be easy to customers to remember and spell. Nothing is more frustrating than not being able to find a restaurant online or in the Yellow Pages because of the arent spelling it correctly of choosing a restaurant name and also restaurant names that inspire to the own restaurant and for the customer. Firth thing is writing the menu on what to be prepared for the customer on different types of theme and so on. The menu must is a huge part of your restaurant. After all, it is essentially why the customers keep coming back because the customer love the food. Not only this, the layout and design is just as important as whats listed on the menu. Avoid amateur looking menu designs, such as clip art or photocopied handwriting. Finally, knowing how to price the menu will help increase your profit margins, giving you more money to invest into a new restaurant and based on how the price of the menu, menu design and creativity and tips for the writing a restaurant menu and others. Lastly, the need to consider when it want to open a restaurant is equipping of the restaurant. Outfitting of the restaurant kitchen, dining room and bar is the largest part to start up budget. Moreover, shop around for bargain deals of used equipment and leased equipment. Also understanding needs and wants is important in avoiding the pitfalls of buying unnecessary furniture and equipment, which can set the way over budget. Begin with the basics, and once the have those you can pick up a few extras. For examples five tips for stocking of the restaurant, why need a POS System and benefits of leased equipment. 2.3 How can get the customer ? By forming strategic alliances event facilities. After a concert or sporting event, people are hungry and want to eat. Remember that people sometimes travel long distances for this event, do not want to go home with an empty stomach. Beside this, after the concert finished, the restaurant was packed with concert audiences. It can be do a part to promote upcoming events happening in the restaurant. Furthermore, participate in competitions one of the greatest ways to get media attention and therefore, to get the new business is to win the contest. Such as, enter the chef in a cooking contest. Read publication restaurant and browse the internet to find out about a contest that be may able to enter. If all else fails, create the own contest and invite local restaurants to participate. So even if you lose, the more still will generate great publicity and get new customers to the door. Demographics factors is the socioeconomic characteristics of a population articulated statistically, such as age, sex, occupation, religion, martial status, birth rate, death rate and income rate and others. Considering these factors when opening up a business like a restaurant not only helps the owner target specific customers, but can also be an advantage in the business environment itself. Moreover, determining whether or not an owner wants to have a family orientated restaurant over and above a fine dining restaurant usually targeted at adults only, is a prime example of how demographic factors can affect the choice of what type of establishment is going to be run. 2.4 Conclusion Overall of this assignment its a starting a restaurant business, owners and managers need to take into consideration the competitive industry that they are about to invest in. The performance of a given service may vary across service providers, service employees, consumers and service encounters. starting with a good concept will dictate the food menu, the location, the dà ©cor, and all other important facets of the business. Finally, in achieving a successful restaurant business and attracting and keeping clientele, strategies such as customer referrals, networking, merchandising and target marketing are inexpensive yet effective ways of doing so.

The Native Son-Blacks And Whites :: essays research papers

In the Native Son Wright lets us see how blacks and whites have so many problems because of racial issues. We see how blacks and whites do not see eye to eye. We also see how being black in the 1930’s was something you couldn’t control but still was looked at as being something â€Å"bad†. Color was what it was all about. Being black was seen as being lower class and also less- human than other Caucasians. We also see the fear that black families and communities had. These facts separate in details how two types of race had such an effect on each other but still did not know how much damaged they caused to each other during many, many years.  Ã‚  Ã‚  Ã‚  Ã‚   White people in this book felt blacks were bad people who just had bad ways of doing things. Stereo type was a big issue as we see when Bigger gets caught for the murder, newspapers stated that there was a â€Å"Mass Rapist on the loose†. Since he was black they thought right away he was raped her. White people also showed that they didn’t really care about what happened to black people. Since Mary Dalton was white, Caucasians were screaming at Bigger that he was a gorilla, that he should be killed, and many other bad racist comments. There were other white people who thought equality was for every one in the world. Jan is a prime example of how some white people felt blacks were treated wrong. Blacks feared whites. Many of them had so much fear that they accepted the way they were being treated. They took it as a problem where there was no answer. When Bigger was driving back to the Dalton’s house we see how many black people were just standing in the corner. Bigger was different though. He feared whites, but he sometimes tried to find the solution. Blacks also felt that the whites should be treated with more respect. The way Bigger answers his mother and the way he answers Mr. Dalton are two different tones of voices. One is respect out of fear and the other is disrespect out of revenge.   Ã‚  Ã‚  Ã‚  Ã‚  Many of Bigger’s actions suggest a huge response to fear, which comes from his exposure to a harsh social climate in which a clear line between acceptable behavior for whites and blacks exists. His anger and his destructive impulses come from that fear and is seen clear in the opening scene when he attacks a huge rat.

A Brief History of Unctad Essay

The United Nations Conference on Trade and Development (UNCTAD) was established in 1964 as a permanent intergovernmental body. It is the principal organ of the United Nations General Assembly dealing with trade, investment, and development issues. The organization’s goals are to â€Å"maximize the trade, investment and development opportunities of developing countries and assist them in their efforts to into the world economy on an equitable basis.† (from official website). The creation of the conference was based on concerns of developing countries over the international market, multi-national corporations, and great disparity between developed nations and developing nations. In the 1970s and 1980s, UNCTAD was closely associated with the idea of a New International Economic Order (NIEO). The United Nations Conference on Trade and Development was established in 1964 in order to provide a forum where the developing countries could discuss the problems relating to their economic development. UNCTAD grew from the view that existing institutions like GATT (now replaced by the World Trade Organization, WTO), the International Monetary Fund (IMF), and World Bank were not properly organized to handle the particular problems of developing countries. The primary objective of the UNCTAD is to formulate policies relating to all aspects of development including trade, aid, transport, finance and technology. The Conference ordinarily meets once in four years. The first conference took place in Geneva in 1964, second in New Delhi in 1968, the third in Santiago in 1972, fourth in Nairobi in 1976, the fifth in Manila in 1979, the sixth in Belgrade in 1983, the seventh in Geneva in 1987, the eighth in Cartagena in 1992 and the ninth at Johannesburg (South Africa)in 1996. The Conference has its permanent secretariat in Geneva. One of the principal achievements of UNCTAD has been to conceive and implement the Generalised System of Preferences (GSP). It was argued in UNCTAD, that in order to promote exports of manufactured goods from developing countries, it would be necessary to offer special tariff concessions to such exports. Accepting this argument, the developed countries formulated the GSP Scheme under which manufacturers’ exports and some agricultural goods from the developing countries enter duty-free or at reduced rates in the developed countries. Since imports of such items from other developed countries are subject to the normal rates of duties, imports of the same items from developing countries would enjoy a competitive advantage. Currently, UNCTAD has 194 member States and is headquartered in Geneva, Switzerland. UNCTAD has 400 staff members and an bi-annual (2010–2011) regular budget of $138 million in core budget expenditures and $72 million in extra-budgetary technical assistance funds. It is also a member of the United Nations Development Group.] There is a list of non-governmental organizations participating in the activities of UNCTAD A Brief History of UNCTAD Page Image Image CaptionPage ContentFoundation * In the early 1960s, growing concerns about the place of developing countries in international trade led many of these countries to call for the convening of a full-fledged conference specifically devoted to tackling these problems and identifying appropriate international actions. * The first United Nations Conference on Trade and Development (UNCTAD) was held in Geneva in 1964. Given the magnitude of the problems at stake and the need to address them, the conference was institutionalized to meet every four years, with intergovernmental bodies meeting between sessions and a permanent secretariat providing the necessary substantive and logistical support. * Simultaneously, the developing countries established the Group of 77 to voice their concerns. (Today, the G77 has 131 members.) * The prominent Argentinian economist Raà ºl Prebisch, who had headed the United Nations Economic Commission for Latin America and the Caribbean, became the organization’s first Secretary-General. Phase 1: The 1960s and 1970s * In its early decades of operation, UNCTAD gained authoritative standing: * as an intergovernmental forum for North-South dialogue and negotiations on issues of interest to developing countries, including debates on the â€Å"New International Economic Order†. * for its analytical research and policy advice on development issues. * Agreements launched by UNCTAD during this time include * | * * the Generalized System of Preferences (1968), whereby developed economies grant improved market access to exports from developing countries. * a number of International Commodities Agreements, which aimed at stabilizing the prices of export products crucial for developing countries. * the Convention on a Code of Conduct for Liner Conferences, which strengthened the ability of developing countries to maintain national merchant fleets. * the adoption of a Set of Multilaterally Agreed Equitable Principles and Rules for the Control of Restrictive Business Practices. This work later evolved into what is today known as â€Å"Trade and Competition Policies†.

The Effect Of Glucose On The Body - 985 Words

Introduction: On October twenty-second, the lab preformed was blood glucose testing. Glucose is important within the body because it is blood sugar (SLM). Glucose is a substance that must be maintained within homeostasis (SLM). Also, glucose is needed to power most of the energy processes within the body in the form of ATP (SLM). Blood sugar or glucose should be at normal levels for a healthy individuals. The normal level for glucose is seventy to one hundred and ten (SLM). Some things that can alter the blood glucose levels are artificial sweeteners, dehydration, some medication, morning highs, women’s menstrual cycles, lack of sleep, weather, and caffeine (Everyday Health ). If these affects occur it could result in a person having diabetes. Diabetes is defined as the inability to produce enough insulin within the body. If a person has diabetes it can be controlled, by insulin shots and monitoring the glucose levels. The hormones involved in glucose are insulin and also glucagon. Insulin can regulate blood glucose levels by the pancreas detecting food intake (McKinley). Also, chemoreceptors in beta cells detect the increased and stimulated to release insulin (McKinley). Glucagon is a hormone that is released due to low glucose levels within the body. Glucagon attaches to plasma membrane receptors, which activate secondary messengers (McKinley). Glucagon causes glycogenolysis, and also lipolysis. The factors that affect insulin are beta cells and glucagonShow MoreRelatedThe Effect Of Glucose On The Body1335 Words   |  6 PagesIn order for the body to function properly, it requires energy which mainly comes from carbohydrates and fats we would take in as food. Carbohydrates are broken down into glucose which is soluble in blood. It is transported by the blood cells all around the body where it reacts with oxygen and will produce carbon dioxide (CO2), water (H2O) and energy. C6H12O6 +6O2 ------------6CO2 +6H2O +Energy Glucose + Oxygen ïÆ'   Carbon Dioxide + Water + Energy Carbon dioxide and water are formed during respiration(theRead MoreThe Effect Of Blood Glucose Regulation On The Body1800 Words   |  8 PagesGlucose is the primary energy source for the brain and it also serves as a source of energy for cells throughout the body. The energy provided by glucose helps the cells to carry out nerve cell conduction, muscle cell contraction, active transport and the production of chemical and metabolic reactions. These processes are all essential for the bodies survival and all require glucose to carry out their actions. Blood glucose regulation is the process by which the levels of blood glucose, are maintainedRead MoreA Brief Note On Glucose And Its Effect On The Body2178 Words   |  9 Pages Glucose Lab Paper John Chung Physiology 281 Professor Varamini November 7, 2016 Chung 2 Introduction In the modern society people live in today, people have started to take in good cuisines. It became more than just a necessity. Eating and consuming foods are required for every individual as people need it to survive, but too much can be taken in which then, results in harming the body. Desserts such as cake and ice cream are sweet because they have a high concentration of sugar. SugarRead MoreThe Effect Of Blood Glucose Regulation On Human Bodies2353 Words   |  10 PagesBlood Glucose Regulation Homeostasis is what physiological systems in our bodies do in order to maintain a stable internal environment. Stability is held together by the coordinated responses of the components involved to any stress or unfamiliar situation that the human body is put under that could disrupt its normal functioning conditions. Homeostasis must be maintained constantly in order for our bodies to be able to function properly and not under stress which could have major effects later onRead MoreThe Effect Of Body Composition, Size And Age On The Regulation Of Glucose2037 Words   |  9 PagesThe effect of body composition, size and age on the regulation of glucose in fasting individuals Abstract: Glucose homeostasis is the process in which the body regulates glucose by secreting hormones such as insulin and glucagon from the pancreas. It is controlled by a mechanism known as a negative feedback loop. The experiment compares the blood glucose levels of three fasting individuals at several intervals within 120 minutes, body measurements such as BMI and body fat percentage were also recordedRead MoreInvestigating The Effect Of Macromolecules On The Body : Glucose, Lipids, Starch, And Protein1438 Words   |  6 Pagesusing different indicator methods to classify four different macromolecules in the body: glucose, lipids, starch, and protein. There were four different tests used in to identify which macromolecules were present in each substance. Lipids were identified by the stains they created on a sheet of paper towel. Biuret reagent was added to the substance to identify proteins. Benedict’s Solution (and heat) identified glucose in the substance. Finally, iodine i dentified the presence of starch in the substanceRead MoreThe Body s Energy From Four Key Fuels1655 Words   |  7 PagesThe body derives it s energy from four key fuels 1) glucose 2)proteins 3) free fatty acids 4) ketones. The primary determinant of the fuel utilized is the availability of carbohydrate. The body has three storage units that can be utilized during times of calorie deprivation: 1) carbohydrate, which is sotred in liver and the muscles 2) protein, which can be converted to glucose in the liver 3) fat, which is stored primarily in adipose tissue. Under specific conditions a fourth fuel comes into playRead MoreInternal And External Environment Of Homeostasis1591 Words   |  7 Pagesbalance which in return allows the body to function optimally. Homeostasis requires coordination of the hormonal (endocrine system) and nervous systems, which together regulate the activity of the body’s organ systems. The regulatory activities are constantly adjusted in response to stimuli (change) from both the internal and external environment. A change influenced by the external environment can cause a state in the body that will take it away from the normal, the body will act to counteract this changeRead MoreDiabetes : Diabetes And Type Two Diabetes1688 Words   |  7 PagesThe cells of a diabetic have problems taking up glucose due to either the lack of insulin or a resistance to insulin. Instead, the sugar remains in the blood, resulting in the rise of blood glucose levels. The rise in blood glucose levels results in the disease that is broken down into two main types, type one diabetes and type two diabetes. Type one diabetes is an autoimmune disease, meaning a disease in which the body s immune system attacks healthy cells, that causes the insulin producing betaRead MoreA Bodys Metabolism and Diabetes1340 Words   |  5 PagesMetabolism is the process in which the body takes the energy from food eaten and turns it into fuel which the body then uses to perform functions such as growth and physical activity. Humans need a variety of different sources of foods in order to maintain a healthy, functioning body. Proteins can be found in meats, fish, shellfish and dairy products, as well as nuts and legumes. These protein sources are used to grow and repair tissue. Fats are needed by the body to function and thrive, but the types